Wired’s Playbook just posted up an article about the Winterclash featuring the Be-Mag edit by Karsten Boysen.
Posts Tagged ‘winterclash 2010’
Act fast if you still need some tickets for the winterclash!
Hi Be-maggers, we are Tim and Alex from The World Organisation (www.theworldorganisation.de) and we made the cover for this issue. For the stunt we managed to book german supermodel Ben Harmanus. After years of building and painting the Be-Mag booth at Winterclash it was obvious that we had to come up with something special now that the Winterclash had found it’s way to Berlin, our hometown.
The briefing was short and precise “Do whatever the hell you want, but stay on budget.”
We quickly came up with the idea to shoot the cover for the Winterclash issue at the booth. We thought it would be nice for people to get a behind the scene look at the process of a cover shooting and that it would of course draw attention to the booth which brought us to the additional challenge: Making the booth skateable.
Since we knew that issue 36 would also contain the Berlin City Check we decided to build our own little Berlin quoting 2 of the most famous and recognizable Berlin sights. The Berlin Wall and the TV-Tower. Now we needed a place to sell Be-Mag clothing, magazines and of course popcorn. As Berlin is also famous for its “Spätis” and kiosks we wanted to build a small kiosk into the scenery as our point of sale. This is what our first draft looked like, and we sent it off to the Be-Mag guys, who were stunned.
The next challenge was to integrate the be-mag messageboard into the booth, so we transformed the back of the wall into a huge laptop where people could leave their messages, with colour on the wall – with berlin style.
We started collecting stuff for the booth one or two weeks before the contest and prepared the elements, painting everything white and still having no idea how to build the big skyline in the back of the booth because of safety and fire regulations our ideas were all not practicable or way beyond our budget. The same was true for the idea of building the be-mag letters on location like we did for the cover of the 3rd photo issue We had already started cutting the letters from polystyrene when we were told that we couldn’t use that material.
So we went to plan B, our speciality: IMPROVISING. Thanks to the magical powers and a bit of luck we achieved to get the huge molleton frames for the skyline for free. With the booth ready, we just needed to shoot the photo. The skater, of course, had to be based in Berlin. We chose Ben Harmanus cause he wasn’t busy skating the contest and could do the trick anytime without the risk of being injured during the competition and of course Benny is famous for his readiness to attempt stunts.
If you compare the final cover with the initial sketch I’d say we managed make our vision come reality. We were really stoked how everything worked out in the end, except of Alex nearly getting smashed by the big screen during deconstruction. He made it though and we’re all happy and we hope you like the cover as much as we do. Thanks to Jo and Endre for their help and Be-Mag for trusting us with this project!
- Tim Wolff & Alex Schneider
Issue 36 focuses on the marketing crossovers and promotion currently happening in rolling worldwide. We want to show you how rolling has changed over the years and how tours, skate contest and skaters act in the climate of today’s industry.
On the contest side we explore the 2 biggest core skate contests (Winterclash and BCSD) which both stepped up their game this year and drew more attention from outside than ever before.
On a tour level we follow USD and Nimh as they dive into the booming South American market, where the team skaters are treated like rockstars and they travel from one city to another meeting tons of skaters and blowing the minds of spectators as they go.
We also aim to showcase the current scene of skating in Europe; we take a look at the thriving skating scene in Berlin where a large community of skaters recently moved and are also making inroads into lives outside of skating.
Freshly conceived for this issue we’re shining a light on skaters who have made their mark outside of our arena; for the first installment we met up with Kareem Sheehab who recently made a huge impact in the world of fixed gear bicycles and we caught up with Mark Wodja, who was featured in last year’s Am issue.
This issues intro having been written by the proud recipient of Rollerblade’s latest Pro skate, Robert Guerrero.